So someone, according to the WordPress analytics page, managed to find their way to my website googling ‘dep fiddle player’. Which I ought to be gratified by as an example of successful SEO on my part. Except that since no one has got in touch looking to hire me for dep work, they evidently weren’t very impressed by what they found when they did get here.

Now here’s the thing. When I’ve been outright hired, I don’t think I’ve had a genuinely dissatisfied client (though, given the English tendency to speak out about positives and stay silent on negatives, it’s hard to be utterly sure), and many have talked the talk well on wanting to hire me back. Admittedly, corresponding action on actually getting return bookings is a lot rarer.

Yet, my failed auditions, rejected applications and unacknowledged expressions of interest are legion. Often on jobs of a very similar level, location etc. to ones which I’ve pulled off apparently successfully.

So the question becomes: how do I convince people before actually gigging for them (since I seem to reliably underdeliver in auditions) that I’M GOOD! and YOU WILL NOT REGRET HIRING ME!

Not that I would make the statements in so many words and expect to be believed, but it is essentially what the game comes down to. And I just don’t seem to have the persuasive tools at my disposal to make it happen.