I’ve always found the mimed music video a profoundly weird form. (I think basically I’m that rare person someone whose sensory preference is for hearing over sight, and therefore watching a song, especially watching a song not actually being played, doesn’t have much appeal to me.) And while I acknowledge there are angles (including by multiple takes) and visual performativeness you can get miming that you can’t achieve while recording release-quality audio, and indeed studio audio is very rarely done all parts at the same time or in a single end-to-end take, some of the miming footage created for music videos is a lot weirder than is inevitable.

So it’s profoundly satisfying to me that for Flux Ensemble‘s first release we’ve been able (with the help of producer / engineer / impresario Alan D Boyd) to cater to the demand for glossily presented video versions of music while basing the whole thing on the actual studio takes used in the recording:

So there’s a very real sense in which this is both a music video and a performance video (and while music videos may be important to recording artists, I know only too well that bookers, especially event / function ones, want to see performance footage!).

As I said at the beginning though, I’m not that interested in watching a song. So while we would all love you to check out the video and subscribe to our channel (we’re just 84 subscribers away from being able to change the address to something memorable!), I’d personally even more like you to head over to https://fluxensemble.bandcamp.com/releases where you can buy the track and its companion cover ‘Break My Heart’ (video coming soon – another reason to subscribe on YouTube!) or stream them. Because the music is what it’s really all about.